Serial Cut

Vodafone - Red Days

Serial Cut — Tue, 13 Sep 2011 11:39:52 +0100

Red Days is the name of a the Vodafone´s campaign for special promotions during the Summer. In a clean white ideal store, a glossy red object emerges and opens to show the newest promotions.� Special guest designer: Benjamin Simon & Jimmy Andersson. Animation and co-art direction by Plenty. Production: The Mushroom Company.

Serial Cut™ - Yummy

Serial Cut — Mon, 12 Sep 2011 21:57:20 +0100

It´s breakfast time… our greasy guy is clearly having a good one. Coffee, milk, cookies and maybe himself, ready to be served. Special guest designer: Jimmy Andersson.

Serial Cut™ - BidiCubes

Serial Cut — Tue, 13 Sep 2011 11:40:03 +0100

Installation made of cubes and shaped boxes, showcasing a real still life bidi code. Special guest designer: Jimmy Andersson.

Seattle Best Coffee - Find our Level

Serial Cut — Mon, 07 Nov 2011 10:41:27 +0100

Dioramas for the Seattle Best Coffee website, showcasing the different levels of coffee that can be delivered, in a playful type style. Special guest designers: Jimmy Andersson & Benjamin Simon.

Serial Cut™ - Boost

Serial Cut — Tue, 08 Nov 2011 12:35:29 +0100

The classical feminine bust of Aphrodite is now revised visually and conceptually: boob + bust is a boost. Special guest designer: Jimmy Andersson.

MTV - Pop-Up Card

Serial Cut — Tue, 06 Dec 2011 03:58:23 +0100

A real giant cardboard still life for a TV commercial to promote the contest for design students organized by MTV and the new spanish bank Bankia to design a credit card. Broadcast: Micropunto Films. Design team: Benjamin Simon, Jimmy Andersson, Manuel Astorga and Manus Alvarez. Agents: The Mushroom Company.

http://www.mtv.es/

Toyota USA - Prius V - Versatility

Serial Cut — Tue, 06 Dec 2011 15:15:49 +0100

The biggest campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. Photographer: Paloma Rincón. Production: The Mushroom Company. Reps: Berstein&Andriulli NY.

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CHECK OUT THE "MAKING OF" MICROSITE HERE

Toyota USA - Prius V - Efficiency

Serial Cut — Tue, 06 Dec 2011 04:32:34 +0100

What could a dude do in his free time? Digging more, visit a rock concert, enjoy barbecue at the beach or go snowboarding, among other activities. Photographer: Paloma Rincón. AD agency: Saatchi & Saatchi LA. Production: The Mushroom Company. Reps: Berstein&Andriulli NY.

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CHECK OUT THE "MAKING OF" MICROSITE HERE

Toyota USA - Prius V - Connectivity

Serial Cut — Tue, 06 Dec 2011 04:40:28 +0100

This new Prius V offers mobile apps through the Entune™ system representing the possibilities of a vibrant night featured by a lady and her favourite rockstar.�Photographer: Paloma Rincón. AD agency: Saatchi & Saatchi LA. Production: The Mushroom Company. Reps: Berstein&Andriulli NY.

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CHECK OUT THE "MAKING OF" MICROSITE HERE

Toyota USA - Prius V - Making Of

Serial Cut — Tue, 06 Dec 2011 04:12:44 +0100

3 months of preproduction. 6 days of photo shooting. 2 months for postproduction. With more than 30 professionals involved, each object was shot separately to make 3 key visuals that indicate the features of the new Toyota Prius V.

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CHECK OUT THE "MAKING OF" MICROSITE HERE