Serial Cut is a Madrid based studio, established in 1999 by Sergio del Puerto, working on a wide variety of worldwide projects, but focussing mainly on Art Direction.
Serial Cut works alongside an ever-growing team of professionals, who specialize in different areas such as photography, design, motion-graphics and 3D design. Depending on the nature of a given project, different collaborators are chosen to give each piece a new dimension.
Big and small companies from arts and culture, fashion or entertainment industries are our primary clients; for each new project from a given client, we like to change the look and feel of the design.
Image and type are a great combination that we like to use on all the projects we work on. Typography plays an important role in the end product.
Inspiration comes from current and past decades, but we always review it and renew it, bringing it into today's perspective with an actual look.
Our aim is to go beyond what's in our minds and in our clients' minds when we start a project, to take the challenge a little further both in terms of technique and of concept, and to always end up with a contemporary and fresh result.
Serial Cut™ works with national and international clients. Some of them are:
Nike
Zune
Sony
Toyota USA
Diesel Fragances
PlayStation
VISA
Blackberry
Dodge
Absolut
YourSingapore
Foot Locker
Vodafone
General Electric
LG Phones
Powerade
Freia
Coca-Cola
Landys Gyr
Target
Seattle Best Coffee
Banque Populaire
Heineken France
Martini
Jotun
Wolkswagen
Sears
McDonald´s
Burger King
Vivendi
Eircom
Audio Brighton
TriNa
Beeffeater
Soberano
Estrella Damm
Roca
Control
Hornimans
Lay´s
Mahou
Aquarius
El Corte Inglés
Teléfonica
Renfe
FAD
Lladró
The NY Times Mag
Rolling Stone
The Guardian
Money
Computer Arts UK
WAD
XLR8R
Details
OUT
Deliver Magazine
El País
Vanidad
Neo2
Blender
Calle20
McGraw-Hill
DT
Cincinatti Mag
Grupo Zeta
Progresa
MRMW
Focus Ediciones
Saatchi&Saatchi, Los Angeles
Wieden+Kennedy, Portland
BBH, Singapore
Studio Output, London
SMFB, Oslo
Creature, Seattle
Ammirati, NY
EuroRSCG, Paris
Great Works, Stockholm
Y&R, Chicago
Goodby, S&P, SF
Nitro, London
Chemistry, Ireland
Anti, Norway
Strawberryfrog, NY
Te Brand Union, London
Hellohikimori, Paris
InterOne, Munich
*S,C,P,F...
TBWA
Sra. Rushmore
TiempoBBDO
JWT
Herraiz Soto & Co
Ruiz Nicoli
McCann-Ericsson
SomosR
Grey Trace
DDB
CP Proximity
LolaMAD
VillarRosas
Pepe Jeans
Springfield
Vicelona
SARD
Van-Dos
Cut Salón
Universal
LeChic
Stupendo Rec.
Urbana Rec.
Radium Audio
MTV
Channel4
Canal+
Antena3 TV
HvA Design School
MUSAC
Univ. Huddersfield
ICEX London
IED
Maria Canals
Teatro Alfil
Select J, 2011. Index Book.
Visual Storytelling, 2011. Gestalten.
Fresh Vol. 1: Object, 2011. Magma.
MidFi, 2011. Index Book.
Logology2, 2011. Gestalten.
Typographics Play Work, 2011. BNN.
I Love T, 2011. Monsa.
Creating Your Digital Portfolio, 2011. Ian Clazie.
Playful Type 2, 2010. Gestalten.
Typoshirt One, 2010. Index Book.
Select Europe, 2010. Index Book.
Select I, 2010. Index Book.
Hand Made 3D, 2010. Index Book.
By Invitation Only, 2010. Victionary.
Font Family, 2010. Index Book.
Regular: Graphic Design Today, 2009. Die Gestalten Verlag.
Tees: The Art of the T-Shirt, 2009. Laurence King.
NLtHN and 50 other Ridiculous Fashion Rules, 2009. B/S.
Bussiness Cards 3, 2009. Laurence King.
The Graphic Eye, 2009. RotoVision.
Color in Graphics, 2008. Mao Mao.
Club Flyers, 2008. Monsa Ediciones.
Tactile, 2007. Die Gestalten Verlag.
Fashion Unfolding, 2007. Victionary.
Around Europe Promotion, 2007. Index Book.
Digital Illustration, 2007. Mao Mao.
Celebraty Logos, 2007 Index Book.
Invitation&Promotion Design, 2007 Linea Editorial.
Print & Production for Prom. Items, 2007.Rotovision.
Zoom In Zoom Out, 2007. Victionary.
Logology, 2007. Victionary.
Web Design Index 6, 2006. WDI.
Select D: Graphic Design from Spain, 2006. Index B.
Around Europe Publisher, 2006. Index Book.
It´s a Matter of Illustration, 2006 Victionary.
Around Europe Logos, 2004. Index Book.
Select B: Graphic Design from Spain, 2004. Index B.
Taschen´s 1000 Favourites Websites, 2003 Taschen.
tdc.57 - Type Directors Club
Matadero Madrid. October&November 2011. Madrid, Spain.
DesignWalk
Malasaña District. 25th October 2011. Madrid, Spain.
Cartográfica: Madrid Diseña
Matadero Madrid. 23th June 2010. Madrid, Spain.
It´s a Plus: Paloma Rincón + Sergio del Puerto
Espacio Espora. 10th June 2010. Madrid, Spain.
Capital: Diseño tipográfico
Escuela TAI. 1th February 2010. Madrid, Spain.
Serial Cut™ meets Diesel (DJ Set)
Diesel Store Madrid. 5th June 2008. Madrid, Spain.
Heavy&Sharp by Serial Cut™
Nothing Xulu. 21th June 2008. Girona, Spain.
One Night Exhibition - Lee Store Opening
Lee Store Berlin. 14th November 2006. Berlin.
Serial Cut™ Visual Night I, II & III
Laydown Rest-Club. 20th September´06, 8th November´06 & 5th December´07. Madrid
Oh! Wet Paint!
Standart.17th ,18th, 19th October 2003. Pabellón XI de Casa de Campo, Madrid
Paper Chic: Ilustradores de Moda
Circulo de Bellas Artes. September 2003, Madrid
MADinSPAIN 03
4th, 5th July 2003. Universidad Europea de Madrid
Selected, Barcelona, Spain
25th, March 2011
Creactivo 10, Hermosillo, Sonora, México
6th, March 2010
Sudala 09, Teatro Caupolican, Santiago de Chile
28th, August 2009
WASABI in Motion 09, IED, Madrid
25th, April 2009
MADinSPAIN 07, Palacio de Congresos, Madrid
21th, September 2007
Campus Party 11th Edition, Valencia
27th, July 2007
Istituto Europeo di Design, Madrid
5th, June 2007
15th, June - 2nd, July 2006
13th, 20th & 27th February 2006
12th July 2005
Escuela de Arte de Guadalajara, CLM
16th, March 2006
Facultad de Bellas Artes of Cuenca, UCM
23th March 2004
We are always looking for new talented designers, photographers, typographers and 3D artists to work on a wide variety of projects.
Please contact us at free@serialcut.com
If you are a passionate type who likes fashion, photography, illustration and design and feel that your style fits ours, send us your portfolio/link to join us.
Please send you portfolio to intern@serialcut.com
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If you are a potential client or an advertisement company please contact us and we will send you a link for downloading a more complete PDF portfolio with a wide selection of projects and some "behind the scenes" images of our process.
For general info
info@serialcut.com
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but we don´t use it.
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