3 months of preproduction. 6 days of photo shooting. 2 months for postproduction. This is the time needed to come to to bring about the biggest and most exciting campaign ever done by Serial Cut™, commissioned by Saatchi & Saatchi L.A. for Toyota USA. With more than 30 professionals involved, each object was shot separately to make 3 key visuals that indicate the features of the new Toyota Prius V: more versatility, efficiency and connectivity. More Prius, More Possibilities.
Inspired from fairytales, this key visual tells of the big space available inside the trunk, using myriad of colours and objects like topiaries, balloons, birthday party items, a range of suitcases and funny dogs and kids, in a light and clean white space. Prius V, with its 60/40 split sliding reclining fold-down rear seats,
gives you a variety of people and payload possibilities.
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What could a dude do in his free time? With his Prius V and its exceptional fuel efficiency he can go digging more or visit a rock concert; but he also loves to see the final match of his favourite baseball team. He also can enjoy barbecue at the beach or go snowboarding, among other activities.
Our man was shot in the blue Prius corporate background.
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This new Prius V offers mobile apps like Bing™, iHeartRadio, MovieTickets.com, OpenTable® and Pandora® through the Entune™ system. These apps are connected and represented by a number of coloured objects in a dark space representing the possibilities of a vibrant night featured by a lady and her favourite rockstar.
Rollover the image to see the zoom effect
The Saatchi & Saatchi team made these great posters that will be posted on the street walls of the major USA cities.
We designed these fun record covers for the "More Digging" poster.
The rich media part was developed by stopp L.A.
saatchi & saatchi L.A.
fabio samoes pinto, kirk williams, zach richter, eric haugen, cindy rowe, melissa eccles, kristen koeller, nicole buckley, jill savage, carl deo, gloria olegario
serial cut™
sergio del puerto, paloma rincón, jimmy andersson, benjamin simon, kristian touborg
the mushroom company
luis delgado, guillermina trejo, page stafford, susana bilbao, daniel gallar, manus álvarez, reyes martinez, leticia martínez, álvaro soto, rebeca lombardo
berstein & andriully NY
francine rosenfeld
shoot made in estudio 34
digital retouch by revés digital and eclipse bcn
this microsite was programmed by is-real